Interaction of Color: 50th Anniversary Edition Signage, lighting, windows, paint choices, flooring and furniture elements are all considered in this tour of the world’s most remarkable and colorful buildings. Commissions for Versace, IBM, Godiva Chocolatier, and Louis Vuitton hold their own against sculptural installations such as Olafur Eliasson’s 'rainbow panorama' architectural sky walk on the top level of ARoS Aarhus museum in Denmark - an immersive color wheel in human scale created out of colored glass floor to ceiling windows. Types of spaces featured include retail, restaurants, offices, schools and play spaces, museums, and sporting and event facilities. The utilization of color in these projects ranges from entire building interior and exteriors painted matching neon green to painted yellow shadows falling poetically beneath table and store fixtures to giant skyscrapers completely covered in purple and white stained glass panels. While previous titles have looked at the use of color in print design, C olor and Space is the logical next volume, focusing entirely on color in architecture and design. When applied in masterful brushstrokes to the built environment, color has an incredible visceral impact on human experience of space. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.įrom the Publisher.
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Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. She explains the process of color forecasting-not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford’s all-black Model T and when housewares became available in a range of brilliant hues. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture.īlaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible.
It is the latest development of a color revolution that has been unfolding for more than a century. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue.
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